I started out in Electronics and Communication Engineering, but soon realized my real passion was in designing how people interact with technology. That led me to pursue a master’s in User Experience Design at Birmingham City University in the UK, where I shifted my career toward creating digital products that solve real-world problems.

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Over the past few years, I’ve worked across fintech, SaaS, and adtech designing products that simplify complexity for real users. At Hamilton Capital Holding in London, I led the redesign of the onboarding and KYC flow for a crypto trading platform. I’m currently working at Xapads, a programmatic adtech company, where I handle day-to-day UX operations and contribute to large-scale tools for campaign planning, ad management, and real-time data reporting. It’s an environment where UX meets performance, and attention to detail truly matters.

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I also work at Spcube, building a no-code master data management platform from the ground up. Across roles, I’ve focused on improving workflows for enterprise users applying research, interaction design, and systems thinking to make high-volume, data-heavy tools feel intuitive and fast.

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Beyond work, I enjoy learning about product strategy, and finding creative inspiration through photography and travel.